How to ensure your new venture succeeds

The success of a website or other publishing venture is based on two things which should be, but are not a contradiction:

1. You must have doubts

2. You need confidence

You need enough doubt to accept that there are many ways to set up your venture to fail, but just one way to guarantee success.

And you need confidence that your target audience will like and want your product. Good marketing has both of these things. It enables you to measure your success before you launch.

This isn’t cutting edge technique or anything new. It’s just good marketing and good business. But ours is the kind of business that attracts all kinds of do-it-yourself enthusiasts who end up disenchanted with the progress of their website or publication.

What you need to get right – eight examples
Get things slightly wrong, for example – the colour, copy or layout – and you’ll fail to maximise visitors, conversions or revenue.

Here are eight places where errors are most often made:

*Email capture boxes

*Regular editorial contact

*Regular email promotion messages

*Sales copy

*Landing page copy

*Home page copy


*Regular upsell and upgrade promotions

It’s not difficult to get all these things right. It’s just that very few people do it.

Peter Hobday
Subscriptions Strategy Ltd

“If you’re serious about marketing you need to keep up with best practice techniques.”

The Subscriptions Strategy newsletter – with four special subscription marketing reports worth £132 FREE of charge

Most subscribe to our newsletter for the case studies it contains: successful promotions and techniques for websites, internet, email promotions, newsletters, magazines, books and reports etc.

It means you are not isolated in the marketing work you do. You know what currently works and what doesn’t. And Subscriptions Strategy is a great resource for staff training too.

We dig deep to uncover what’s working. We explain what works and why – and how to apply each technique to build repeat business.

Build valuable repeat business: download these special issues of the Subscriptions Strategy newsletter

As a new subscriber to the Subscriptions Strategy newsletter, you receive the following special reports worth £132, completely FREE of charge:

1. Double internet sales: how a split-test doubles revenue

Ref: SS 60. Free of charge. Usual cost £33

2. Building paid subscribers

Ref: SS 61. Free of charge. Usual cost £33

3. Copywriting: creating a sales letter

Ref: SS 62. Free of charge. Usual cost £33

4. Fifteen Marketing Innovations every Publisher Should Know
This ebook is packed with marketing examples and colour illustrations. Each device you use will easily repay the cost of your subscription by lifting response and boosting profits.

Ref: Special report. Free of charge. Usual cost £33

Among the innovations you’ll discover in your starter pack are: an email capture programme that is building thousands of new subscribers; a clever, low-cost direct mail pack; an insert card that pulls in three times more response; or a new headline that has transformed the profitability of an advertisement.

These are not ‘ideas’ but tried and tested techniques
Each issue of the Subscriptions Strategy newsletter carries at least ten creative techniques most publishers can use. We give full page illustrations and analyse each promotion – with links to websites. You’ll immediately start to improve response and reduce your costs because:

We are publishers and active direct markers and have tested each technique on one of our publications or websites

You get consultancy-level advice on the whole business of profitable marketing. The editor and advisory panel are pre-eminent in their fields — all are heavily involved in direct and Internet marketing. For example: would you like to know about:

1. Successful models for bringing in and renewing subscriptions for your website?

2. Converting free registrations and subscriptions into paid?

3. Building a huge list of registrants via your website to convert to paid-subscribers for your titles?

4. Tweaking your current email promotions to boost revenue?

This is vital marketing knowledge ready for you to use now to boost revenue!

We test-market so you don’t have to go to the expense

Our guarantee

If Subscriptions Strategy doesn’t pay for itself with the very first tip you use, just cancel your subscription. This is an unlimited guarantee and can be exercised at any time during your subscription.

Please click on the link below to place your trial order. This what you receive:

20% off the full price of an annual 6-issue subscription to the digital edition of the Subscriptions Strategy newsletter (a saving of £40)

15 Subscriptions Marketing Innovations Every Publisher Should Know

PLUS three special issues of the Subscriptions Strategy newsletter to bring you up to date with best practice marketing procedures for online and traditional subscription marketing

You pay just £157, a total saving of £132 all ready for immediate download in pdf format.

If the material does not come up to expectations, email, write or phone for a full refund. This guarantee is valid for the lifetime of your subscription and can be exercised at any time.

Grab a big discount on The Subscriptions Strategy newsletter! A year’s supply of the UK’s top inside source of subscriptions marketing information:

Peter Hobday
Subscriptions Strategy Ltd