Email campaign too expensive?

The following conversation is NOT a conversation I have ever had with one of my clients. I know neither the client nor the marketing consultant.

My clients are all pretty wonderful to work with.

But I am repeating the conversation here because it’s funny, to me anyway:

Client: “That’s way too much money to charge for an email campaign. It’s not hard to put a few graphics in an email.”

Copywriter: “I charge based off of my regular hourly rate and that’s how long it will take to complete the project.”

Client: “Forget it. We’ll just do it in house.”

[Phone call 2 weeks later]

Client: “Can you talk for a second?”

Copywriter: “Sure.”

Client: “OK. We made that email campaign, but I can’t figure out why all of the links take me to the unsubscribe page.”

Copywriter: “I’m not sure. Is this a test email you’re talking about? I can finish the project for you based on my hourly rate.”

Client: “Well…no. We already sent it.”

The client sent an email campaign to a list of 74,000 customers with every link in the email being a one-click unsubscribe.

Please be reassured, I have never had to deal with a client like that! That piece is an extract from interesting website I just discovered. There’s plenty more at:

That’s way too much money

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Peter Hobday
Subscriptions Strategy

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