The following conversation is NOT a conversation I have ever had with one of my clients. I know neither the client nor the marketing consultant.
My clients are all pretty wonderful to work with.
But I am repeating the conversation here because it’s funny, to me anyway:
Client: â€œThatâ€™s way too much money to charge for an email campaign. Itâ€™s not hard to put a few graphics in an email.â€
Copywriter: â€œI charge based off of my regular hourly rate and thatâ€™s how long it will take to complete the project.â€
Client: â€œForget it. Weâ€™ll just do it in house.â€
[Phone call 2 weeks later]
Client: â€œCan you talk for a second?â€
Client: â€œOK. We made that email campaign, but I canâ€™t figure out why all of the links take me to the unsubscribe page.â€
Copywriter: â€œIâ€™m not sure. Is this a test email youâ€™re talking about? I can finish the project for you based on my hourly rate.â€
Client: â€œWellâ€¦no. We already sent it.â€
The client sent an email campaign to a list of 74,000 customers with every link in the email being a one-click unsubscribe.
Please be reassured, I have never had to deal with a client like that! That piece is an extract from interesting website I just discovered. There’s plenty more at:
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