Does long copy pull in more subscribers?

19 February 2009

Creating long copy is expensive, especially for publishers creating a subscription marketing promotion.

Some letters can run to 16 pages – even 32 pages (that’s a ‘magalogue’).

But should subscription copywriting have a limit?

The downside is that you have to pay a copywriter to create a long letter. It’s unlikely you will be able to use in-house staff to write an effective long letter — it takes around 5 days to produce.

The upside is the copy can run for years on websites, in email promotions and in direct mail packs – so it’s great value for money.

At the heart of the issue for most publishers (or any business for that matter) lies the question:

“Will my marketing budget run to commissioning long copy for my subscription marketing? And will it work?”

For those who still doubt, here is your answer:

Marketing and sales letter samples that are currently working

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Subscriptions marketing: confidential information for sale

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