Does long copy pull in more subscribers?

Creating long copy is expensive, especially for publishers creating a subscription marketing promotion.

Some letters can run to 16 pages – even 32 pages (that’s a ‘magalogue’).

But should subscription copywriting have a limit?

The downside is that you have to pay a copywriter to create a long letter. It’s unlikely you will be able to use in-house staff to write an effective long letter — it takes around 5 days to produce.

The upside is the copy can run for years on websites, in email promotions and in direct mail packs – so it’s great value for money.

At the heart of the issue for most publishers (or any business for that matter) lies the question:

“Will my marketing budget run to commissioning long copy for my subscription marketing? And will it work?”

For those who still doubt, here is your answer: ‘The extra revenue you receive will pay for long copy many times over.’

Subscriptions marketing: confidential information for sale, with four special reports free of charge

The Subscriptions Strategy newsletter publishes international case studies of ‘best practice’ marketing for the Internet, websites, newsletters, books and magazines etc.

As publishers ourselves, we live or die by results. If a promotion doesn’t work, we lose money. If it works we record the results and use it on our own, and our clients’ websites and publications.

Every issue of the Subscriptions Strategy newsletter carries examples of successful marketing.

How you benefit by removing risk
As far as we are concerned, our testing means the difficult and costly part is over. As far as you are concerned, you can benefit from this tried and tested knowledge because the risk of failure has been removed and profitability is assured.

You will also find Subscriptions Strategy a great resource for training staff in all aspects of subscriptions marketing.

Please click on the link below for instant access to your subscriptions marketing starter pack. You receive:

1. 20% off the full price of an annual 6-issue subscription to the digital edition of the Subscriptions Strategy newsletter (a saving of £40)

2. Subscription Marketing Workbook worth £33: 15 Subscriptions Marketing Innovations Every Publisher Should Know

3. Subscriptions marketing ‘rapid update’: three special Subscriptions Strategy reports worth a total of £99 to bring you up to date with best practice marketing procedures for online and traditional subscription marketing

*Start now! Click here to order an annual subscription and collect your four special reports worth £132

You pay just £157, a total saving of £211. If the material does not come up to expectations, email, write or phone for a full refund. This guarantee is valid for the lifetime of your subscription and can be exercised at any time.