Yes, discount marketing goes nowhere! The major magazine brands have, alas, been giving discounts and free trials for years, through the biggest and longest boom period in the UK’s history.
Now their wheels are stuck in this recessionary quagmire because the magazines can’t discount any further. Scarily for them, they have nowhere to go now, except to sell benefits and re-build their brands.
Which, up to now, they seem incapable of doing. But all it takes is a little bit of copy.
And that’s the problem: bad copy! If you want to see the kind of bad copy publishers and others in the industry come up with, see the examples by clicking on the link below.
(These examples of bad copy are the most popular pages on the Subscriptions Strategy website. Why is that?):
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