Creating classified ads
6 July 2007
One of the most lucrative areas of publishing is classified advertising. It’s a place where you can see a thriving marketplace in action. It’s all there on the page – the successful traders and the advertisements that bring in their money. It’s very instructive because some of the most powerfully condensed copy sits in the classified sections.
Many copywriters test headlines through Google Adwords and in classified sections of newspapers.
Let me know and I’ll write more about Google Adwords and how it works for us..
How important is a classified headline?
So how do you create a good classified ad? What would be a good headline? Below is the link to see copywriting in action. The ad is to attract lawyers for a recruitment specialist. The posts are instructive because they show the thought processes copywriters go through to create a promotion.
Recruitment advertising
Recruitment is where companies such as Reed make their fortunes. For years their most profitable titles made their money through classified recruitment. The salespeople working on those titles had almost nothing to do. The revenue just came in automatically from the agencies every week.
Take a look at headline writing for a classified advert:
Creating a classified advertisement
Previous: How to avoid writing a poor sales letter
Next: In Circulation magazine