Copywriting from a journalist?!

A journalist tries his hand at copywriting. And it’s not a bad sales letter!

Go to the website link below to see correspondence to and from a journalist with a tough assignment — to sell the services of his design and printing company.

After taking advice from a group of copy experts, the journalist has created exactly the kind of letter that gets results – and it shows how poor the usual kind of ‘creative sales writing’ can be.

So is copywriting that easy? Can almost any writer be successful? No. As I so often say, each market requires a different approach. This writer has the advantage of (1) Knowing his market, and (2) Knowing he needs expert advice, and (3) Having an open mind.

So if you are thinking about trying to create a sales letter yourself by copying someone else’s promotion, don’t. Make it special.

http://www.marketingprofs.com/ea/qst_question.asp?qstID=13926