Paid content: the end of free websites

Cost cutting and creativity do not have to be mutually exclusive: you can reduce costs creatively whilst increasing efficiency. The first rule is to go where the money is – and the money has moved from traditional media: advertising pages are dropping by up to 40% year on year.

This isn’t just because of the recession – it’s a future trend. That is clear when you find out the money is going to the Internet.

In the first six months of 2009, Internet advertising spend was £1.7 billion in the UK and rising. On TV it was £1.6 billion and dropping. Most of the Internet spend was on search engine ads and classified ads account for 22% of the total.

What do we learn from the above figures? First, it’s that companies are advertising on the Internet because people are spending their money there. And the media pundits simply haven’t worked out these four things:

1. Money is moving from display to classified advertising

2. Money is moving into direct marketing

3. No major publishing MD has worked in classified

4. No major publishing MD has worked in direct marketing

Paid content
That is why the publishing industry is in trouble and why everyone is looking to convert to paid content websites. In the next issue of the Subscriptions Strategy newsletter we explain how some clever publishers are leading the pack.

We give examples of paid content websites and show how the various business models work.

Click HERE for a free trial

Comments to: hobday@subscriptionsstrategy.co.uk

Converting your free publication to paid - part 1

You are the director of a B2B publishing company. Advertising revenue has dropped and page yields are low. Profitability would be increased if you converted free readers to paid-for subscribers. However, you are unable to convert your readers because you don’t have the money for that kind of marketing.

This inextricable situation has happened because of the advertising downturn. You certainly can’t be blamed for the vagaries of advertising budgets. Or can you?

The fact is, if you are the person in charge, the whole situation is probably your fault. To find out why this is, let’s look at some typical attitudes:

The three stages of denial:

1. Just before launch:

“We need to convince advertisers we cover the whole market. We can’t do that if we sell just a few subscriptions. Anyway, there’s no time. We’re launching in two months.”

2. When advertisement revenue is strong:

“We don’t need to invest in building subscribers because there is no need. The magazine is making plenty of money. Why divert profits to marketing?”

3. When the magazine is losing money:

“We don’t have the budget to bring in subscribers. We have to cut costs.”

I have helped various publications successfully convert readers from free to paid-for and they all have one thing in common: a committed managing director. The average publisher is not usually responsive to the arguments set out in this article because he or she is focused on advertising revenue or just isn’t confident about the procedure. .

Clearing that ‘mental block’
Most publishers are trapped and afraid to take even the first step. In this article I attempt to explain why this is. And if I sometimes use psychological terms, it’s because the main reason for a publisher holding back from increasing profits in this way is a ‘mental block.’

Converting readers to a free publication into paid-for subscribers has always been the Holy Grail for business publishers. And the idea has never been more attractive than now. Advertisement revenue has been low, causing many managing directors of B2B magazines to take drastic action.

Cut, close, cancel and sell up
When advertisers cut their budgets and decide to promote their services and goods through direct sales rather than through the pages of a business magazine, it’s time for the publisher to act. Here are ten common examples of what they do:

1. Replace creative publishers with cost-cutting administrators

2. Cancel all marketing

3. Cancel all investment

4. Make advertisement sales people redundant and reduce commissions for the rest

5. Abolish staff recruitment and training

6. Reduce editorial staff

7. Sack senior staff and replace with juniors

8. Don’t replace company cars until they’ve recorded 80,000 – 100,000 miles

9. Fold low-performing titles

10. Sell the B2B division in order to ‘focus on core products’

This is hardly a list of innovative solutions and many of us have experienced these painful and drastic steps. But then we should accept that life becomes harsh when there is an advertising downturn and revenue dives. Or should we?

Most of the above measures are unnecessary. You’ll notice that ‘Sell more subscriptions’ does not appear anywhere on the list. That’s because it’s rarely even considered as a solution because most companies cut all marketing immediately a downturn arrives.

Where’s the creative planning?
Creativity doesn’t exist in the mind of a ‘cost-cutting administrator’ and things become worse and worse for everyone the deeper the cuts go. But these measures are often a consequence of poor planning.

Things have been looking bad for many trade publishers for a while, but it’s not actually as bad as it could be. During the last major recession at the beginning of the 90’s, even the banks suffered. Profits were diving, no one was lending money and publishing businesses were struggling to pay salaries.

This time it’s different. Although advertising revenue has dropped, the readers of both consumer and business magazines are generally very well off. They are buying houses everywhere and happily paying high amounts for their subscriptions and not questioning regular rises in the rates they pay.

The wonderful opportunities this situation offers have, however, escaped the notice of the publishing fraternity. Although they may now see the attraction in bringing in lots of subscription revenue, publishers have omitted to set aside a realistic business model for subscription building and are not ready or able to fund any real marketing activity.

Overlooking or ignoring potential subscribers as a source of revenue during the good times is the reason so many business magazines have been struggling. It’s clear they have little or no financial stability.

In part 2 of this article, I look at the steps to take to convert your title.
Click here for part 2

——————————————————————————————————————

Subscriptions marketing: confidential information for sale

The Subscriptions Strategy newsletter publishes International case studies of ‘best practice’ marketing for the Internet, newsletters, books, websites and magazines etc.

In our particular niche we live or die by results. If a promotion doesn’t work, we lose money. If it works we record the results and use it on our own, and our clients’ websites and publications.

How you benefit by removing risk
As far as we are concerned, our testing means the difficult and costly part is over. As far as you are concerned, you can benefit from this tried and tested knowledge because the risk of failure has been removed and profitability is assured.

You can order sample issues of the Subscriptions Strategy newsletter now on free trial:

Please click on one of the options below to place your trial order. You receive:

1. 20% off the full price of an annual 6-issue subscription to the Subscriptions Strategy newsletter (a saving of £40)

2. Subscription Marketing Workbook worth £66: 15 Subscriptions Marketing Innovations Every Publisher Should Know

3. Subscriptions marketing ‘rapid update’: three special issues of the Subscriptions Strategy newsletter worth a total of £105 to bring you up to date with best practice marketing procedures for online and traditional subscription marketing

Option A: 7 day free trial by Paypal

Your first month’s payment is delayed by seven days, so if you cancel your trial subscription in the first week, you pay nothing. If you decide to continue using our marketing services, we’ll keep your subscription rate down to £12 / $20 a month for your first complete year.

Option B: Annual payment by credit card

You pay just £157, a total saving of £211. If the material does not come up to expectations, email, write or phone for a full refund. This guarantee is valid for the lifetime of your subscription and can be exercised at any time.

*Credit card: click here to order an annual subscription




Do you send out free copies?

Have you ever tried sending out a mailing containing a free copy of your publication with an invitation to subscribe?

What was the response like? Probably lousy. No matter how good your magazine is, few ordered a subscription.

One of our favourite small magazine publishers has sent in a comment on this:

“We discovered first-hand some years ago that sending a free copy of our magazine with a subscription offer significantly depressed conversions. Has there been any research into the reason for this? My guess is that sending a free copy devalues the magazine in the customer’s mind.”

Although there are three markets where a free sample copy of a magazine will bring in lots of subscriptions, this wasn’t one of them. Because of the weight of each piece, the mailing was a very expensive lesson in practical direct marketing.

Why the poor response?
So what is the reason for the poor response? Here are three:

1. The prospect thinks he is now on the mailing list, so there is no need to subscribe

2. He’ll think that if it’s going out free, that’s all it’s worth

3. He doesn’t comprehend the benefits, because why bother reading the sales letter – he’s holding the magazine in his hand!

As you know from hearing people sell – it takes ages to get to a decision. The buyer has to fully understand what the product will do for him. And what could happen if he doesn’t buy.

All that has to go in the sales letter and get read!

What about carrying free issues on your website?
Giving away whole issues on your website doesn’t appear to dampen response to subscription offers, whether through the mail, email or on the website itself.

Don’t ask me why this is..

We work with many publishers who upload each issue in full on their website, and sell subscriptions alongside without any problem. A recent test using email promotions brought in an impressive and highly profitable number of subscriptions for a specialist magazine – even though the people responding had registered on the website to view free copies.

I suppose that is what they mean when they say “Ours isn’t a ‘why’ business: it’s a ‘what’ business.

In the sense that all you need to discover is ‘What works?’

What works?
Converting a free publication to paid-for is a straightforward copywriting task, but needing a careful strategy, not only with your readers, but internally in discussions with advertisement directors and managers. All must come aboard or the show will flop.

If you get it right, you can replace lost advertising revenue with paid subscriptions income. To start right away, click here for more information:

Free-to-paid

Creating effective advertisements - part 3

Creating a two-stage subscriptions promotion: how do you sell subscriptions when you have just a tiny space for your advertisement?

This question taxes all copywriters when creating, say, a classified two-stage advertisement, or a promotion to go on a packet, or small leaflet.

How do you cram a unique benefit into a few lines?

It really helps if it is clear what your publication’s audience is, or the title is very well known, like, for example, the Wall Street Journal, Reader’s Digest and Cosmopolitan.

The Wall Street Journal is so well known it doesn’t always need to sell its benefits within a promotion. It can concentrate on what the offer to the prospect is.

It can use the promotion to get the paper into the prospects hands and let the content sell the publication over 5 issues.

If you are ever staying at the Amsterdam Hilton, (try the John and Yoko suite!) you’ll find the credit-card style room keys have an interesting message:

“FREE 5-DAY TRIAL SUBSCRIPTION – THE WALL STREET JOURNAL EUROPE”

There are some very good reasons why this promotion will work:

1. The Hilton’s international travellers are just right for the publication – so the medium is a good one

2. The Wall Street Journal filters prospects by asking for a business card to be sent with the key card – removing holiday makers and others

3. The Wall Street Journal isn’t always stocked by a newsagent

How the promotions works
The prospect sends the key card with his or her business card to the Netherlands address. The newspaper starts the trial subscription within a few days.

Following the trial, the prospect is sent an invoice, offering to continue the subscription.

This invoice, if unpaid, is followed by a personal telephone call, asking for the prospect’s credit card details if he wishes to continue.

There’s not much pressure – the publisher sends the newspaper and the reader makes up his own mind.

Go here to see previous articles on creating effective advertisements

Best practice marketing

Because most publishers now have an Internet presence, direct marketing has moved to the forefront of publishing.

Once, marketing was kept as a side-show to the editorial and advertising departments of most publishers – because copy and advertisement sales pulled in most of the revenue. The marketing function – prices, circulation, editorial direction and promotional budgets – was carried out by the publisher, who rarely had any marketing training or experience.

That old-style publishing model is changing fast. These days, without an effective and profitable Online and subscriptions marketing strategy, most publishers will find three nasty things happening:

The solution is, of course, to sweep away the old style publishers and bring in effective business managers who understand how direct marketing – and the Internet – works.

But that should already have happened, years ago when Internet marketing became effective and changed the way so many of us bring in new customers and upgrade current ones. So what will happen instead is that hard-nosed financial decision makers will cut hundreds of jobs, close departments and sell whole divisions.

A wholesale, damaging response — and the result of poor leadership.

To help ease the passage of necessary change for you and your team, we have launched a sister website: Marketing Best Practice

Marketing advice for you and your team
Visit Marketing Best Practice for access to international case studies of the very best marketing practice for Internet, magazine, newsletter and book publishers.

You’ll find back issues of the Subscriptions Strategy newsletter, eye-opening reports and examples of how successful publishers save money and increase revenue. We have investigated hundreds of publishing models and promotions to identify those few that have valuable strategies you can apply directly to your business. We have a 7-day risk-free trial for new subscribers.

Trial members gain immediate access to:

Click here to go to the Marketing Best Practice website

How publishing models will change

A good marketer makes business seem simple, but it’s a rare talent.

The right way to do business does not often coincide with how a publishing company is run. Intelligent people make mistakes just as thick people do, only bigger because more people believe in them.

A good marketer is a good businessperson. A good businessperson must be a good marketer. Marketing is no longer low key, but has a much wider remit across the whole of publishing. Marketers now have a leading strategic role rather than one of direct contact with suppliers and readers.

“Marketing is too important to be left to a single department. Company growth is an issue for the publishing company as a whole.”

So how do you define a successful businessperson? Firstly, they don’t do it for money. Money is what you get out of an ATM to spend in a shop. Good marketers work towards influencing and controlling markets – and make £10m, £20m or £30m in the process. The millions they make are are simply the measure of their control of that market.

Isn’t marketing simple? Is it important?
They look like an easy couple of questions but many editors and publishers get the answers wrong.

In fact, there is nothing as easy, yet harder for them to understand.

Of all the three major publishing disciplines, marketing, editorial and advertising, marketing comes first because unless you have a market, you don’t have a product to edit or to sell advertising in. But marketing can be difficult and that is why many big publishers grow by buying up smaller ones: there is no marketing involved.

Today’s changing marketing models
Integrated marketing – combining digital and print – is now universally accepted as the default model of today and the future. The only other model that will work is Online, cutting out the print version.

Glossy magazines will take forever to find a suitable Online business model, and will slowly shrink as they struggle. The rest of the publishing world will change to their new model over the next five years.

Online business, like subscriptions marketing, is a branch of direct marketing; the techniques have simply been digitalised. Nothing else has changed. If you, or your boss, are not grounded in direct marketing methodology, then you will not survive over the next five years. Sorry.

Either get an education (that means some good training), move industries or delegate the whole marketing process to an expert you can trust. That ‘expert’ can’t be a junior exec you need to check on every week. The D.M. expert is someone you are delegating upwards to – not downwards. He, or she, will sit on your board of directors – and will shape your future.

Discover all about marketing best practice at our sister website:

Marketing Best Practice.co.uk

Zen subscriptions marketing

“To the novice, there are many possibilities. To the expert, just one”

How we learn:
We learn through experience, reflection, or watching others.

Learning through reflection is the most demanding method.

Learning through experience is the most damaging.

Learning through the experience of others is the easiest.

This subscriptions marketing article was posted on the Marketing Best Practice website

All the points made in the article are derived from personal experience. 31 bullet points are provided to help the reader avoid the ‘burned fingers’ of trial and error – of wasting your marketing budget on an idea just to discover your idea is not new and the results of that market test are already documented and available.

Direct marketing is a precise craft, especially subscription marketing.

Unfortunately, common sense will not guide you through the journey – only learning will guarantee you success. Go here for the thirty-one rules to keep you happily and safely on the right path:

Marketing Best Practice.co.uk

Dealing with brokers: how to rent lists

Renting lists: here are some hot tips for maximising revenue and avoiding problems with your subscriptions marketing lists. Advice is provided by Mike Chantry of Hilite Direct Marketing, the leading list broker in the field.

Part one of this subscriptions marketing article is also on this website.

9. Multi buyer selections
Many mailers claim that a multi buyer is three times more likely to buy from you again than a single buyer. This also holds true for mailers mailing other company’s multi buyers. It’s usually worth paying a premium for this selection.

10. Response rates
If you get a 5% response when mailing your first test list that is NOT your response rate – it’s the very best you can hope to achieve. Your true response rate is the level at which you would still continue to mail.

11. Response comparison: ads – inserts – mailings
The results of over 20 test results I have seen over the years have been pretty consistent. If you get one reply to every one thousand subscribers to a particular magazine advertisement you would get three replies to a loose insert and 10 replies if you mailed them.

12. Discounts
If you ask for a price deal after a successful test, most list owners will know the list worked for you and you won’t get much of a discount. Ask your broker to negotiate the rollout discount before the test.

13. Test sample size
For a statistically valid test you can use a target of 50 responses per cell. If you are testing two cells on a certain list and you expect a 1% response, you would need to mail 5,000 of each cell to get the 50 replies. If you got 70 replies from one cell and only 50 from the other the test would be valid. However, if both test cells only gave you 15 replies the test would be invalid and you could safely say that both tests failed.

14. Roll out increase
Restrict your roll out to a maximum of five times the test. A successful test of 5,000 from a 155,000 list would indicate a limited rollout to 25,000 next time, followed by a mailing of 125,000.

15. Net names – when to use
When you merge two or more lists together you will find people who appear on one or more lists and you may pay for thousands of duplicate names. Most list owners will offer you an 85% net names deal on lists where you order 20,000 names or more and only charge you for the names you use.

16. Net names – when not to use
When your list orders are small you will have to pay for the names you don’t mail. However, as these names bought from at least two firms they are the multi buyers– the very best prospects. These people are often worth a remail in three or four week’s time. If you can vary the look of your mailing you could find that the remail segment is the most profitable.

17. Endorsed mailings
A letter from the list owner endorsing your product or services nearly always lifts response considerably – although it does depend on the relationship the list owner has with its customer list. The price charged for this service is around £50 per thousand, a share in the profits or a reciprocal deal. Care needs to be taken on the amount of times the list has been exposed to an endorsement.

18. Finding responsive names
The descriptions that list owners and managers use to promote their lists are essentially advertisements. It’s the background on the list that is often more revealing.

Discover how the people got on the list. Did they complete a free prize draw entry or have they parted with real money to buy a product or service similar or complementary to your own? In consumer mailings you will find it almost impossible to beat buyer lists, especially those generated by direct mail.

19. Reasons for being on a list
The more effort a person has made to get on the list the better the list will be:

A business book buyer is better than an exhibition attendee, who is better than a controlled circulation responder, who is better than a company director from a Companies House record, who is better than someone listed in a phone directory etc.

20. Publishers’ lists
Publishers mail their lists regularly so they should be very clean. Paid subscribers are better than non-paid and those recruited by direct mail are at the top of the pile.

21. Lifestyle lists
Mail order buyers nearly always beat compiled lifestyle lists. The data is expensive to accumulate so the temptation is for the data owner to rent it beyond its shelf life.

22. List sources
Apart from your favourite list broker, there are two major resources where you can look for lists: Lists and Data Sources (LADS) is a twice-yearly directory listing over 4,000 UK mailing lists and costs £90 an issue. List Link is a web based searchable list of lists costing £125 for three months. Go to www.list-link.co.uk for details.

23. List brokers
No qualifications are needed to become a broker and there are some dubious operators on the fringes of the industry. Membership of the Direct Marketing Association should be a minimum requirement when choosing a broker.

24. List owners
A good list of addresses could generate between £1 and £4 for each name in clear profit in the first 12 months. With these names a by-product of the main business, and with the very high margins, list rental can be a highly successful profit centre in any mail order company.

25. How to order lists
Work through these questions:
• List name
• Quantity
• Selections – geographical-sex-status (buyer etc)
• Exclusions – all past orders or just the last one?
• Flagging – always specify that you want the records flagged for possible future suppression
• Format – disk, tape or e-mail
• Layout – do you need title, initials/forename and surname on separate fields (always worth specifying along with postcode and country names on separate identifiable fields).
• Delivery date – most list owners need five days
• Delivery address
• Agreed price
• Net names deal if any (see note on net names)
• Payment terms if more than 30 days are required

26. Day of the week to mail
I have seen many tests conducted and have been unable to draw any conclusions as to the best day of the week to mail. There may be specific offers – such as gardening or DIY product mailings aimed at increasing store traffic – that may favour Saturday delivery, but most offers aren’t sensitive to the day of mailing.

27. Months of the year to mail
Here are my best guesses at how each month might perform for a non-seasonal product. 100% is the best response you hope to get:

January 100%
February 90%
March 90%
April 90%
May 85%
June 80%
July 80%
August 75%
September 95%
October 90%
November 75%
December 60% (unless in the Christmas gift market)

In the past most mailers avoided the summer holiday period. However, with people getting longer holidays from work, they can spread their holidays more. With fewer mailings in the summer, response goes up from the people who are at home.

Hilite Direct Marketing Services, Ash House, Ash Road, New Ash Green, Longfield, Kent DA3 8SA (tel: 01474 874848) Go here for the website for

Hilite Direct Marketing

Creating effective advertisements- part 2

Where are the benefits?

Most of the copy you see in an advertisement describes the features that appear in the publication, so it’s not benefit driven.

Offering a benefit lifts response. Here’s a headline that worked very well:

‘The London Review of Books costs less than a Sunday newspaper – but provides far more intellectual substance, lasting value and sheer enjoyment.’

An illustration within the advertisement re-enforced the headline: the six free issues of the London Review are shown and the caption describes the offer:

‘Six issues free and 50% off’

So the proposition is expressed immediately by the three most attention-grabbing elements in the promotion, which communicate, repeat and re-enforce the offer:

1. The headline: publication’s name, subject matter and offer

2. The illustration: six issues of the publication

3. The caption: six issues free and 50% discount

Creating copy
In an effective ad, nothing should interfere with the messages given in the headlines, body copy and coupon.

Crucially, there should be no important query or potential objection that you haven’t answered satisfactorily.

The coupon
The coupon summarises the proposition. You should always do this as many readers don’t read much of the copy – they jump to the coupon to see what the deal is.

The coupon must be as simple and easy to compete as possible. It should not, for example, be complicated by the small differences in overseas rates.

Check list
Here is a summary of the ingredients that go into an effective off-the-page advertisement:

1. An attractive proposition

2. The proposition clearly communicated in the headline

3. Body copy and coupon that re-enforces the proposition

4. All questions answered within the advertisement

Remember that once you have created an advertisement it is always necessary to read it again and again — and to show it to others asking:

“Is there any material question or objection to subscribing that I haven’t addressed?”

This query goes to the heart of why the publication itself is successful or not. It is the reverse of our first question of the editor or publisher:

“What is unique about this publication and why should I subscribe to it?”

Creating effective advertisements - part 1

Selling subscriptions is said to be the hardest of direct marketing tasks. If this is so, then using an off-the-page advertisement must be the hardest way to sell subscriptions.

The usual financial target of a subscription promotion is to get the cost of the advertisement back, but making an advertisement meet this target is very tough indeed.

That’s why most publishers don’t even bother.

Even a top advertising agency will find it an impossible task. No matter how clever the headline and copy it creates, response will be poor.

This is why, for many years whenever you saw a magazine marketing advertisement in the national press, it had the dual purpose of selling newstrade copies as well as subscriptions. That way, no-one knew how well it worked.

These days we see lots of magazine marketing advertisements — and they are all the same kind:

12 copies of Esquire for £12

Get She for just £1

Free copy of Men’s Health

And this brings us to the core of the problem and the solution to it. The reason we rarely saw magazine marketing advertisements was two fold:

1. Publishers were afraid of upsetting the newstrade

2. Magazine marketing advertisements are difficult to create

The advertisements we did see were usually created by an advertising agency. (There weren’t any subscriptions marketing specialists around then). They would always produce a clever and witty headline. And that is where they all went wrong.

A clever headline looks good to the agency. It looks good in the presentation to you – the client. And it looks good in the newspaper, surrounded by other clever headlines.

Unfortunately, the advertisement would never be good enough to sell many subscriptions. After an initial burst, the advertisements would never be seen again – a clear indication that they hadn’t worked (an effective advertisement can be used until it fails to cover its cost).

So what makes a great off-the-page advertisement:

How to construct a subscriptions advertisement
Here are some rules:

Communication is not what you say in the advertisement. It’s what the reader hears and understands. Your advertisement succeeds therefore only if the reader understands, and is interested in your message.

It follows from this that your proposition must be direct and simple: bold, bald and clear.

The reason for this is that an off-the-page advertisement is fighting against every other inch of copy in that newspaper for the reader’s attention.

But unlike the other stories and ‘awareness ads’ not only must you succeed in attracting the reader’s attention, you then have to get the reader to act – and put his money in the post!

Why you need a unique sales proposition
Selling magazines cheaply gets around the problem of creating effective headlines, which is where your proposition will appear.

Unless you give an immediate and clear reason for subscribing your prospect will turn the page and you’ve lost him.

The first question we should ask is:

“What is unique about this publication and why should the reader subscribe to it?”

If the editor or publisher cannot answer that question he is failing to communicate a key message. Most publications are launched with a unique formula, even when surrounded by similar looking competitors.

That sometimes forgotten formula will become the proposition that attracts your target audience.

——————————————————————————————————————

Subscriptions marketing: confidential information for sale

The Subscriptions Strategy newsletter publishes International case studies of ‘best practice’ marketing for the Internet, newsletters, books, websites and magazines etc.

In our particular niche we live or die by results. If a promotion doesn’t work, we lose money. If it works we record the results and use it on our own, and our clients’ websites and publications.

How you benefit by removing risk
As far as we are concerned, our testing means the difficult and costly part is over. As far as you are concerned, you can benefit from this tried and tested knowledge because the risk of failure has been removed and profitability is assured.

You can order sample issues of the Subscriptions Strategy newsletter now on free trial:

Please click on one of the options below to place your trial order. You receive:

1. 20% off the full price of an annual 6-issue subscription to the Subscriptions Strategy newsletter (a saving of £40)

2. Subscription Marketing Workbook worth £66: 15 Subscriptions Marketing Innovations Every Publisher Should Know

3. Subscriptions marketing ‘rapid update’: three special issues of the Subscriptions Strategy newsletter worth a total of £105 to bring you up to date with best practice marketing procedures for online and traditional subscription marketing

Option A: 7 day free trial by Paypal

Your first month’s payment is delayed by seven days, so if you cancel your trial subscription in the first week, you pay nothing. If you decide to continue using our marketing services, we’ll keep your subscription rate down to £12 / $20 a month for your first complete year.

Option B: Annual payment by credit card

You pay just £157, a total saving of £211. If the material does not come up to expectations, email, write or phone for a full refund. This guarantee is valid for the lifetime of your subscription and can be exercised at any time.

*Credit card: click here to order an annual subscription




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