Optimizing Copy: The 7 most common copywriting mistakes we see marketers make
Thereâ€™s a lot of poor information out there about copywriting. The barrier to entry for being an â€œexpert copywriterâ€ is pretty low and some of those crossing that barrier are simply wrong in the advice they give.
Here is a great article from Marketing Experiments, showing some spectacular lifts in response, to landing pages, buttons and copy.
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