Drayton Bird - some advice
Drayton Bird is the UK's foremost direct marketer. In his new, compulsive website Drayton Bird explains the major principles of direct marketing. At the top of his list of 51 helpful DM ideas are these words: “Communicate more than your competitors”. Yes, we all say, of course we must. But to give you an idea of what this five word idea involves, click the link through to Drayton’s summary guidelines: “Communicate more than your competitors and you’ll outdo them. Keep talking to your prospects until it doesn’t pay.” Here is my advice to add to Drayton Bird’s: “You can’t outdo your competitors without an experienced marketing advisor. Would you go to war without weapons, without a commanding General?” You can’t win a war, or market share without an expertly planned and executed strategic plan. You can see some of Drayton Bird’s work by clicking on the article title above.

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