Membership marketing, paywalls and the Times
This post looks at what is happening to the traditional publishing model, and how membership marketing is now the focus of so many companies using the Internet. Here’s a list of 16 great ways to monetise your on-line members, subscribers and prospects. For those who don’t believe Rupert Murdoch can make his Times and Sunday Times paywall work, read on…
Subscription marketing response figures
The results of direct marketing promotions I have sent out recently are laid out here. ...
What's bugging the subscriptions marketers?
The marketers I speak to always complain of the same two things ..
Subscription marketing: renewals
To give you an idea of the information we provide. I have just come across a subscriptions renewal form from AARP – that’s the American Association of Retired People. At first look the AARP appears to break a forbidden rule …
Specialized information publishing
There are now many thousands of information publishing websites where once there were just a few – because, for most, the cost of entry into website publishing has dropped to almost zero. But most of these specialist information publishers lack the vital ingredient: marketing.
Without marketing, those information websites will simply wither and die. Even big publishers with established marketing departments are finding it tough to make money through their websites. But they keep their websites going through vanity.
Subscriptions Marketing Best Practice
Our new Marketing Best Practice website covers each aspect of Internet marketing, email and online marketing and publishing, website marketing, magazine, newsletter, subscriptions and membership marketing, with illustrations showing how to apply each technique.
Paid content and silly surveys
The number of paid-content surveys to date that we know of is eight. Eight silly surveys and a total waste of money. This kind of hypothetical ‘Would you pay?’ question isn’t suitable for a general survey and it isn’t really valid for any kind of discussion forum.
Subscription site benchmark report 2010
The first 100% research-based guide for subscription, membership and paid content sites. Discover what social media and marketing tactics are working as you learn about online subscription trends, best practices, pricing models and conversion rates across all kinds of markets.
Media Week closes - no classified advertising
The original idea for Media Week was being touted around to prospective investors around 1981. The idea was to achieve a broad advertising base to take on The Guardian. But something went badly wrong …
Why subscription marketing?
All the current hot discussions on website business models, paid content, converting free-to-paid magazines, charging for news audience development etc., come back to one thing: subscriptions marketing.