Free Subscriptions Copywriter book!
What makes a good subscriptions copywriter? How do you distinguish bad copy from good? How can you lift website sales from mediocre to highly profitable? Click on the headline above and download our free book today!
How to be a perfect subscriptions marketer
Where do you get your advice? I see the main problem for successful marketing as amateurs doing-it-themselves. Perhaps they have picked something up from a marketing forum. Or from a promotion they have seen. Then they copy it. Oh dear!
Is any publisher making social media work?
Two years ago we asked the question: ‘Is any company making social media work? Is anyone making any money?’ We are still looking!
How much does a subscriptions copywriter cost?
A subscriptions marketing copywriter delivers far more than just copy. It’s a sales job. ‘Subscriptions copywriting’ can include techniques for all kinds of profit building and cost reduction ..
Capturing profitable leads
In selling, the quality of your leads is most important. Let’s take the process step-by-step and look at how some highly successful websites are capturing and converting customers … Then we show how Top Gear has lost its way.
Website marketing: the two big downsides!
If we accept that the purpose of marketing is to win and keep customers, then subscriptions and membership marketing answer the two big downsides to that aim, especially for new or expanding businesses …
Solve the secret to marketing in 2012
Marketing is a discipline full of secrets. Secrets that take years to learn. And unless it finds a solution, a company will lose that knowledge when the key marketing person leaves (as they always seem to do).
How to ensure your new venture succeeds
The success of a website or other publishing venture is based on two things which should be, but are not a contradiction …
Accelerated direct marketing
Have the principles and rules that govern the process of direct marketing changed with the internet?
Peter Hobday
Peter Hobday, subscriptions copywriter and founder and managing director of Subscriptions Strategy, runs his own successful publishing company – and so keeps up with what works in today’s rapidly changing marketplace.