Best practice marketing
Because most publishers now have an Internet presence, direct marketing has moved to the forefront of publishing.
Once, marketing was kept as a side-show to the editorial and advertising departments of most publishers – because copy and advertisement sales pulled in most of the revenue. That old-style publishing model is changing fast …
How publishing models will change
A good marketer makes business seem simple, but it’s a rare talent. The right way to do business does not often coincide with how a publishing company is run. Intelligent people make mistakes just as thick people do, only bigger because more people believe in them.
Zen subscriptions marketing
To the novice subscription marketer, there are many possibilities. To the expert, just one …
Dealing with brokers: how to rent lists
How do you choose a mailing list? How do you choose a list broker? What are the most important things to include in your checklist? Here are the answers
Creating effective advertisements- part 2
Most of the copy you see in an advertisement today describes the features that appear in the publication, so it’s not benefit driven.
Offering a benefit lifts response. Here’s a headline that worked very well …
Creating effective advertisements - part 1
Selling subscriptions is said to be the hardest of direct marketing tasks. If this is so, then creating an off-the-page magazine marketing advertisement must be the hardest way to sell subscriptions.
Poor subscription marketing can kill
Creating a direct mail pack, landing page and series of email promotions are all vital steps in subscriptions marketing. All other promotions follow – loose inserts, billing, upgrade and renewal series etc. To survive, they all need to be good.
Online advertising - Haymarket and Google
Classified advertising, like marketing, is a backwater zone for most magazine publishers – its potential is neither fully understood nor exploited. Except by Haymarket ..
How much does a subscriptions copywriter cost?
A subscriptions marketing copywriter delivers far more than just copy. His marketing advice can include techniques for all kinds of profit building and cost reduction ..
Press Gazette closes: no marketing
There is a lot of affection in publishing for what has always been known as the UK Press Gazette. More than one publisher thought he could buy-it-up-and-turn-it-around. Media magazines, like local newspapers have terminal problems