Today, publishing marketers are generally confused and misdirected by new technology. We see very little successful advertising around. Why is that?
Let’s face it: UK website publishers cannot sell. That is why there are so many free sites — it has all been some kind of controlled free magazine experiment that is now coming to an end.
Discussions on paid content are similar in scope to the economists, accountants and bankers who, until 2008, forecast continual growth. Now, of course, we are well into a long, scary recession and everyone knows they got it wrong. But, despite all that, I see that financial and economic forecasts are now back into mainstream media ..
Although you probably know your product better than almost anyone, how many times have you gone out and bought as a customer? Probably never.
What makes a good subscriptions copywriter? How do you distinguish bad copy from good? How can you lift website sales from mediocre to highly profitable? Click on the headline above and download our free book today!
Where do you get your advice? I see the main problem for successful marketing as amateurs doing-it-themselves. Perhaps they have picked something up from a marketing forum. Or from a promotion they have seen. Then they copy it. Oh dear!
Two years ago we asked the question: ‘Is any company making social media work? Is anyone making any money?’ We are still looking!
A subscriptions marketing copywriter delivers far more than just copy. It’s a sales job. ‘Subscriptions copywriting’ can include techniques for all kinds of profit building and cost reduction ..
In selling, the quality of your leads is most important. Let’s take the process step-by-step and look at how some highly successful websites are capturing and converting customers … Then we show how Top Gear has lost its way.
If we accept that the purpose of marketing is to win and keep customers, then subscriptions and membership marketing answer the two big downsides to that aim, especially for new or expanding businesses …