Your job description is probably phony!
Being revenue-orientated is top of the marketing remit, but is usually, for some strange reason, way down on the list on the job description – if it’s there at all. Here’s a recent job description I came across:
Not another paywall survey from PaidContent!?
I suppose with a name like paidContent:uk, you have to say something about The Times newspaper’s attempts to make their paywall profitable. But to take a survey?! This one is no use whatsoever. And they’ve even got their maths wrong!
Text link vs button
Do buttons get clicked more than text links? Here’s a case study carried out by Aweber, providers of autoresponder services to website owners. The test shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.
Subscription marketing tips
Peter Hobday attends conferences and seminars for Subscriptions Strategy and lifts lots of subscription marketing tips. “The great thing about these events is the information you collect. But you have to talk to the right people and forget those speakers who are just there to entertain.”
Discount marketing goes nowhere!
Yes, discount marketing goes nowhere! The major magazine brands have, alas, been giving discounts and free trials for years, through the biggest and longest boom period in the UK’s history. Now they are stuck in their own quagmire!
Subscriptions Strategy - free trial
The Subscriptions Strategy newsletter carries International case studies of the very best marketing for publishers around: for the Internet, newsletters, books, websites and magazines etc. You can order 3 sample issues now to ‘test drive’ on free trial.
Is any publisher making social media work?
There is no doubt social media is an enormous advertising platform. But are any publishes making it work? Is anyone making any money? We don’t think so ..
Membership marketing, paywalls and the Times
This post looks at what is happening to the traditional publishing model, and how membership marketing is now the focus of so many companies using the Internet. Here’s a list of 16 great ways to monetise your on-line members, subscribers and prospects. For those who don’t believe Rupert Murdoch can make his Times and Sunday Times paywall work, read on…
Subscription marketing response figures
The results of direct marketing promotions I have sent out recently are laid out here. ...
What's bugging the subscriptions marketers?
The marketers I speak to always complain of the same two things ..